Employee- Employeer scenerio as i percieve

I would start by telling about a small example that I know of. One critical situation for a small company which is looking for expansions but really cannot go with it because of human resources crunch. It tries to grow , where it finds need for more proactive and skilled labour but cannot find one because such people would better find a job in some good compnay and get a fat paychek rather than serving some 'not so popular organization', by good company I mean the brands that come associated with the companies, it too is becoming a glamour quotient. I hear of some of my senior friends taking pride in being associated with companies like NOKIA, irrespective of the job that are doing there , irrespective of the monotonus and stereotype, well defined small setup that they are confined to , they do take a lot of pleasure on being associated with it.

So here lies the problem what should be given more space? Having room for creativity, experiments , exposure or simply the most lured thing in the world money???

Now I come to the second face of the problem. According to a report that I just read, it says that only 10% of the people who complete their graduation are industrially fit....atleast this is true for engineers. But seeing the development going around its simply jobs raining and companies are finding it difficult to retain the employees, even those who belong to that 90% category. ISN'T IT
A PARADOX???